The Findor All-Weather Jacket

The most natural wind and water resistant jacket. Made in Sweden from 100% Swedish wool.
pre-order

2020 Jämtland Sweatshirt

We are re-issuing our sold-out Jämtland Sweatshirt for 2020. Limited to 230 pieces.

→
pre-order
A white Swedish woman with brown hair wearing a woollen grey sweatshirt holding a golden coloured hunting dog, sitting in front of a typical red-painted Swedish house

saving swedish wool

Sweden destroys over 840 tonnes of wool annually.
It’s our mission to save it.
about a new sweden →

Follow our journey

We intend to rescue every single gram of Swedish wool from waste. Sign up for monthly updates on our progress.

A NEW SWEDEN will never send you an email you didn't ask for. You can always manage which emails you wish to receive, and unsubscribe at any time.

We couldn't register your email address. Try it again?
Manufacturing locally from local materials helps us be accountable for our impact.
our statement on accountability →