Sold out.

The Jämtland Sweatshirt 2019 Edition has sold out online. Find yours from one of our retailers, or pre-order the 2020 Edition.

Introducing Article II

We are following up our acclaimed sweatshirt with a woven product—a wind and water resistant utility jacket made from 100% Swedish wool.

Timeless silhouette. Premium material. Quality construction.

A woman of Swedish-African descent, wearing an oversized grey sweatshirt dress, sitting in an old tractor, posing for the camera

saving swedish wool

Sweden destroys over 840 tonnes of wool annually.
It’s our mission to save it.
about a new sweden →

Follow our journey

We intend to rescue every single gram of Swedish wool from waste. Sign up for monthly updates on our progress.

A NEW SWEDEN will never send you an email you didn't ask for. You can always manage which emails you wish to receive, and unsubscribe at any time.

We couldn't register your email address. Try it again?
Manufacturing locally from local materials helps us be accountable for our impact.
our statement on accountability →