In Sweden, we always made the best from what we had.
We are continuing this tradition of using what Sweden has to offer.
Sweden currently destroys 70% of the wool it produces. We rescue this wool to turn it into beautiful garments that will last a lifetime.
Our garments are designed and manufactured to be relied on for years to come.
Timeless silhouettes. Premium materials. Quality construction.
A NEW SWEDEN believes in making clothing as naturally as possible.
After leaving her hometown of Piteå, A NEW SWEDEN’s founder and creative director, Lisa Bergstrand, designed for nearly a decade in Paris—at Céline under Phoebe Philo; Givenchy under Riccardo Tischi; and at Saint Laurent under Hedi Slimane.
Lisa's ambition is to bring the effortless elegance from her past into a responsible and accountable future.
That future is A NEW SWEDEN.
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