Sold out.

The Jämtland Sweatshirt 2019 Edition has sold out online. Find yours from one of our retailers, or pre-order the 2020 Edition.
pre-order

Introducing Article II

We are following up our acclaimed sweatshirt with a woven product—a wind and water resistant utility jacket made from 100% Swedish wool.

Timeless silhouette. Premium material. Quality construction.

→
see the prototype
A woman of Swedish-African descent, wearing an oversized grey sweatshirt dress, sitting in an old tractor, posing for the camera

saving swedish wool

Sweden destroys over 840 tonnes of wool annually.
It’s our mission to save it.
about a new sweden →

Follow our journey

We intend to rescue every single gram of Swedish wool from waste. Sign up for monthly updates on our progress.

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Manufacturing locally from local materials helps us be accountable for our impact.
our statement on accountability →