Our Story

A NEW SWEDEN is a family-owned business that makes clothing from farm to finished piece. All our garments are made in Sweden, entirely from materials farmed in Sweden.

We work with Swedish farmers and manufacturers to make beautiful garments, that look great in urban areas but are made to brave Arctic environments.

A NEW SWEDEN makes everything in the most sustainable way possible. From using pre-consumer waste wool, to forgoing all plastics, to ensuring 100% of garments made are biodegradable, and using only local suppliers that use green energy and do not pollute the environment.

A NEW SWEDEN was founded in 2017 by Lisa Bergstrand and Anthony Lui.