We create chemical-free clothing.
Our quality of life would not be what it is today without chemicals, but their overuse is having an impact on our environment and on our health.
In non-organic cotton farming, 100g of cotton requires 27g of pesticides to produce. Pesticides are having a huge impact on insect populations worldwide, which in turn has an impact on our food supply.
Wool production can also involve the use of chemicals. On industrial farms, sheep can be submerged in chemical baths to kill pests. This still occurs in Australia, which supplies the fashion industry with much of its wool.
the a New Sweden approach
None of the farms we have sourced wool from use “sheep dip”, and all the farms we buy from satisfy the criteria to be certified as organic which means there is no use of chemicals.
We have sourced non-chemical detergents to wash our fabric prior to construction.
For our first Edition we have not used any colour dyes, which can contain heavy metals for the colour and require chemicals to fix them to the fabric. The heather grey colour of our first Edition is from the natural colour of the sheep's wool.
For future collections, we are sourcing completely natural dyes and we can't wait to begin experimenting with them.
how we can do better
The thread that our garments are stitched together with is made from cotton. We could not find an organic cotton sewing thread fine enough required for the flat-lock machines of our first Edition, but we are continuing the search.
The thread that the label is fastened to our garments with is made from lyocell. The process to make lyocell from cellulose requires the use of chemicals.
The chemicals are largely reused, but in the end all chemicals need to go somewhere. We are trying to find an alternative thread that will give us the same level of quality but made more naturally.
In addition, the inks we are using for label printing are non-toxic, but we haven't verified if they are natural. We are continuing to source natural inks for printing.