Sweden currently destroys 70 percent of the wool it produces. A NEW SWEDEN’s mission is to turn this wool into functional, luxury garments.
Following the sold-out success of the Jämtland Sweatshirt, A NEW SWEDEN have announced their 2020 Article: the Findor All-weather Jacket.
Applying the skills she learnt from the world’s most iconic creative directors, A NEW SWEDEN’s Lisa Bergstrand designed a non-gendered garment, that will take you from a meeting to a hike in the mountains.
The Findor All-weather jacket is named after the breed of sheep that the wool comes from. A NEW SWEDEN spent the summer of 2019 sourcing more than 600kg of Findor wool from three small farms in Sweden.
A NEW SWEDEN are working closely with a weaving mill in Bollnäs to create a woollen fabric inspired by vintage Swedish military jackets. The yarn is woven to enhance the water and wind resistance of the woollen fibres, and is exclusive to A NEW SWEDEN.
In keeping with A NEW SWEDEN’s philosophy of producing garments with no compromise to sustainability, zero plastics and no harmful chemicals have been used in the production.
The buttons are hand-crafted from reindeer horn. The manufacturing is done in Sweden. The result is a jacket that is stylish, functional, resilient, and which leaves no trace on the environment.
Unlike other clothing brands, A NEW SWEDEN hasn’t taken on any external investment. They want to make sure that the environment is their number one priority, not investors.
Therefore they are launching a crowd-funding campaign on Kickstarter on February 28th. Customers who support the campaign will have the option to receive the jacket at a reduced price and receive it before its retail launch in September 2020.
The Kickstarter campaign will be limited to 100 pieces and conscious customers get a chance to support uncompromised sustainability in clothing manufacture.
The jacket can be backed on Kickstarter from February 28. Campaign images can be downloaded here.
“After creating the first jersey garment from Swedish wool, I turned my attention to showing how versatile wool can be with a weather resistant jacket—again made exclusively from 100% Swedish wool.”
Founder & Creative Director A NEW SWEDEN
A NEW SWEDEN’s audience is professionals with a strong personal style who seek timeless, dependable pieces that they can rely on day in day out. The customer is conscious about their impact on the environment, and seek products that align with their values.
The farms A NEW SWEDEN have sourced from are Hälla gård in Liden, Rödje gård in Ydre and Ekeby gård near Eskilstuna.