Press & Media

Press contact

Sara Diebitsch

The PR Agency / The Agency Gallery

Office and showroom
Västmannagatan 27
113 25 Stockholm

Tel: +46 8 7411244
Mobile: +46(0)733 601124

sara.diebitsch (a)
February 27, 2020

The most natural wind and water resistant jacket

A NEW SWEDEN continue their mission to save Swedish wool with a luxurious weather-resistant jacket made entirely of natural materials.
February 20, 2019

A NEW SWEDEN takes an uncompromising approach to slow fashion

A NEW SWEDEN, the hyperlocal Swedish label, has revealed its approach to expansion from its launch product, the first and only 100% Swedish sweatshirt.
January 7, 2019

A NEW SWEDEN goes beyond sustainable fashion

The world’s first genderless hyperlocal luxury label to launch at Stockholm Fashion Week.