In Sweden, we always made the best from what we had.
We are continuing this tradition of working with fine Swedish materials.
We only use all natural fibres from Swedish sources, and we process and manufacture as much as possible in Sweden.
Instead of putting out a collections, A New Sweden focuses on one garment—an Edition—each season.
Each Edition challenges us and our partners to innovate with materials and techniques.
Each Edition is months in the making, with research that spans the length of Sweden.
Our garments are designed and manufactured to be relied on for years to come.
Timeless silhouettes. Premium materials. Quality construction.
A New Sweden’s founder and creative director, Lisa Bergstrand, designed for nearly a decade in Paris at Céline, Givenchy, Isabel Marant, and at Saint Laurent after leaving her hometown of Piteå.
She wants to bring the effortless elegance from her past into a responsible and accountable future.
That future is A New Sweden.
Sign up for our newsletter